Σάββατο, 18 Νοεμβρίου 2017

Παρασκευή, 3 Φεβρουαρίου 2017 Αμφιθέατρο Maroussi Plaza

Marketing Now: Shaken, not Stirred!


Σε ένα digital first κόσμο που ολοένα και πιο γλαφυρά διαμορφώνεται γύρω μας, με τους millennials να μεγαλώνουν σε social περιβάλλον και όχι σε αυτόν τον «φυσικό» που μεγαλώσαμε οι περισσότεροι, το αναδυόμενο Internet of Things (IoT) – με όλες τις έξυπνες διαδραστικές συσκευές κι όλα τα wearables που υποστηρίζει κι όλα και περισσότερα virtual experiences να μας πλησιάζουν όλο και περισσότερο καθημερινά, τι καλούμαστε οι άνθρωποι της επικοινωνίας να απαντήσουμε;

Το Martech 2017 conference έρχεται στις 3 Φεβρουαρίου 2017 για πρώτη φορά στην Ελλάδα φέρνοντας τις νέες διεθνείς τάσεις στην αγορά του Marketing. Πρόκειται για ένα συνέδριο «marketing cocktail» με πολλές δόσεις data και τεχνολογίας, με σκοπό την απόλαυση επιτυχημένων αποτελεσμάτων στην προσέγγιση των καταναλωτών μέσα από γνώση και μίξεις υλικών όπως outcome & performance data, τεχνικές agile management, consumer journey, data engineering & data analysis, technology stacks. Με τον καταναλωτή στο επίκεντρο εφαρμόζεται κυρίως σε ενέργειες που αξιοποιούν την τεχνολογία για να επιτύχουν τους στόχους και τα αντικείμενα ενός σύγχρονου Marketing σχεδιασμού.
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#MarTechGR

Panelists

Η θεματολογία

  • Martech – The state of marketing technology today
  • For CMOs and CIOs, pressure is building to get digital transformation underway
  • Marketing & Commercial communication as business enablers – Marketing transformed
  • Data, Consumer Stories & Journeys – The challenge continuum
  • Martech Solutions & the Tech Stack
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Το κοινό του συνεδρίου

To συνέδριο απευθύνεται σε:

  • CMOs, senior marketers, brand & marketing managers
  • CEOs & C-level business executives
  • Digital Officers & Digital Strategists
  • Data Analysts & Customer Insights Managers
  • Στελέχη marketing σε αναζήτηση hybrid career paths
  • CΤOs, CIOs and senior project managers
  • Προμηθευτές Τεχνολογικών λύσεων και υπηρεσιών

Σχετικά άρθρα

Ομιλητές

International Speaker Paolo Barbesino As Head of Digital at CEE Retail Bank Austria, Unicredit Group, Paolo Barbesino crafts the digital strategy and experience for one of the Systemically Important Financial Institutions in Central & Eastern Europe.
International Speaker Piotr Golczyk Piotr Golczyk is the Marketing Operations Director at Luxoft, an NYSE-listed IT company. Piotr has a track record of successfully working with digital advertising agencies, and he"s responsible for implementing marketing automation, CRM, and other initiatives that break down the barriers between marketing, advertising, and technology.
International Speaker Ceri Jones Ceri Jones is Vice President at Basware, the leading provider of solutions for business to business commerce and runs their global demand center, where he is responsible for demand creation, demand qualification and marketing operations.
International Speaker Daniel Knapp Daniel is a Senior Director at IHS, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include media market disruption, the re-architecting of the media industry through data-driven approaches, publishers’ digital innovation strategies, platform economics, advertising technology, and media M&A.
Evi Varsou Evi Varsou is the Director of the Media & Content Solutions business unit of Athens Technology Center (ATC) and a member of the BoD. Her professional expertise has been focusing on the needs and challenges that media industry faces, and how these can be efficiently addressed through the use of ICT.
Vagelis Karalis Vagelis is a specialized and recognized executive on reward and loyalty programs as well as on Omni-channel and CRM strategies, with more than 12 years of experience in the field of Marketing Technology.
Harry Kontonikas Harry Kontonikas is the co-owner and Managing Director of Forward Jam, a company offering Social Advocacy, Proximity Marketing and Digital Storytelling solutions and services. Harry holds an MBA and a BSc in Marketing and has worked for years in the technology sector for companies such as Microsoft, Clarity Systems (an IBM Company), New Horizons and others.
Menelaos Makrigiannis Menelaos Makrigiannis is Sales Director at SiEBEN, where he manages reselling partners, as well as the end client, in certain cases, in the EMEA region, while he acts as a key account manager in the Greek market. Additionally, he is in charge of developing the international business channels and he is the Product Manager of SiEBEN’ s business partners, such as Cisco, Dell, HP, etc.
Χαιρετισμός Costas Stamatakis Costas is the Chief Marketing & Customer Officer of Dixons South East Europe – Kotsovolos, since 2014 and member of the Board of the Greek Advertisers’ Association.
  • ΜΕΓΑΛΟΣ ΧΟΡΗΓΟΣ
  • ΧΟΡΗΓΟΣ
ATC
  • ΥΠΟΣΤΗΡΙΚΤΕΣ
  • ΧΟΡΗΓΟΙ ΕΠΙΚΟΙΝΩΝΙΑΣ
  • CONFERENCE EXPERIENCE SPONSOR
  • ΥΠΟ ΤΗΝ ΑΙΓΙΔΑ

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